Well get ready for the on slot of "The Last 24" coming at you...

It's funny, a lot of people think that when the show is edited and finished, that you are done with the show - but for me that is just a big chunk is over with - but the next challenge is publicizing. So we are in big Publicizing mode - LOL - OK, I am in big publicizing mode.

I guess if you asked around the station, folks would tell you I am a sales man in a lot of ways - I like to think of myself as a sort of P.T. Barnum - give me a product and I will find you an audience. So now the challenge is to get the word out about this 30 minute behind the scenes documentary about a small dance company. So join me on this trip.

First up is figuring out what exactly we are selling - in this case, how do I re-imagine the project with a "sexy" lead... so for "The Last 24" we had known from the start we wanted to marry Documentary with Realty Show - so we decided that was a fresh approach (and timely), add to that we shot it in HD, so it is beautiful to watch...

Next was getting the word out - and that would take calling in favors. I first meet with our new communication director at the station and split up who we would contact - but once I get going, those divisions mean very little ;-)

Next up - write a press release - (you can find that on an earlier post from today...). I wanted a quote from Dominic - so off I went to show him the show. Dominic has been in Italy all summer - so he has seen none of the show since we finished recording with him in early May. So we really did make the show with no interference or input from him or DWDT. A lot of folks figure since Dominic and I are friends, he might end up seeing earlier cuts and talk to me about what we showed... but nope - not a thing!



Well, Dominic loved the show and felt it actually captured the time as he remembered it happening - you know it must never be easy to see your life (warts and all) captured and thrown up on the screen for all to see, but Dominic handles it like a trooper... He then wrote a couple paragraphs and we found something for the press release...

Next DVD screeners were made and we started sending out emails and copies of the show with the release - and we started getting nibbles...

So keep an eye out for stories in The Village News, SouthWest News, Examiner, Houston Community News, and The Houston Chronicle. Plus radio interviews on The Front Row (on KUHF, Wednesday at 3pm) and The Cleverley Show (on CNN 650, this Saturday at noon)...

More as it happens!

I do hope you will watch!