Supporting the HoustonPBS mission to bring quality, educational programming to the entire community brings with it some marketing advantages for your company including:
- With an average of just five and a half minutes of non-programming per hour, HoustonPBS delivers your corporate message in a program-rich, clutter-free environment.
- 70 percent of PBS viewers feel that companies that underwrite PBS programs have a commitment to quality and excellence (Bruskin Goldring Research, PBS Public Opinion Survey).
- 63 percent of PBS viewers would choose a company that supports PBS over others, all other things being equal (Bruskin Goldring Research, PBS Public Opinion Survey).
Key Benefits of Supporting HoustonPBS
- Position your organization to a highly influential local audience.
- Effectively manage public opinion.
- Reach viewers in a quality-rich, clutter-free environment.
- Demonstrate and receive recognition for community-based philanthropy.
- Create a unique bond between the product or service and the underwritten
- Get in touch with customers and prospects while leveraging the positive
equity associated with PBS.
- Exhibit excellent corporate citizenship in the Houston community.
- Build brand awareness.
Zanetta Kelley, Account Executive
Becky Stone, Account Executive